THE SYSTEM
BEHIND SCALING
BRANDS.

Meta ads, Google ads, Klaviyo, and the creative that makes all of it work. One team. Full stack. No handoffs.

Get in touchSee our work

What we do

PERFORMANCE MARKETING.
BUILT AROUND YOUR MARGINS.

The full stack, or just the part that needs fixing.

01Meta and Google AdsAccount builds, restructures, and ongoing management. Campaigns built around your margin, not platform defaults.
02Email and CRMKlaviyo, Mailjet, ActiveCampaign. Ecommerce brands should be generating 20-30% of revenue from email. Most are not close.
03Tracking and AttributionServer-side GTM, Meta CAPI, GA4. Wrong data means every downstream decision is wrong. Fix the source first.
04Funnel and CROLanding page audits, conversion path analysis, and A/B testing frameworks built around real traffic data.
05Creative ProductionShort-form video scripted, directed, and produced to perform in the feed. Supporting capability, not a standalone service.

How we work

THE BRIEF AND THE MEDIA PLAN ARE WRITTEN IN THE SAME ROOM.

Most media buyers brief a separate creative team. Most content people cannot read an ad account. We do both, which means the creative is already built to convert before it touches the ad account. That is the difference.

Campaign structure, audience segmentation, and budget allocation built around your margin. This is where most accounts leak money.

Hook, angle, and format decided before the camera rolls. Not retrofitted after.

Abandoned cart, post-purchase, winback. The infrastructure that turns ad spend into retained customers.

Server-side tracking so you know what is actually working. Most accounts are running on broken data.

Work

BUILT TO PERFORM IN THE FEED.

Departed Spirits

Short-form content directed, produced, and tested in the ad account.

400K
Monthly views
446%
Revenue lift
82%
Higher CVR
01

Departed Spirits

Mango Gin Intro

02

Departed Spirits

Passionfruit Vodka Shots

03

Departed Spirits

Salted Mango Mule

01

Departed Spirits

Mango Gin Intro

02

Departed Spirits

Passionfruit Vodka Shots

03

Departed Spirits

Salted Mango Mule

01

Departed Spirits

Mango Gin Intro

02

Departed Spirits

Passionfruit Vodka Shots

03

Departed Spirits

Salted Mango Mule

Case study — Departed Spirits

WHAT HAPPENS WHEN
IT ALL WORKS TOGETHER.

Departed Spirits — Revenue trajectory
0%+446%M1M2M3M4M5M6M7M8COYT engaged
Channel
Meta Ads
Email
Klaviyo flows
Creative
Brand content
0%
Online store revenue lift
0%
Of total revenue from email
Was zero before we built the flows.
0%
Higher conversion rate
0%
More sessions

What we did

01

Meta ads

Full account build, audience strategy, creative testing framework, and ongoing management.

02

Brand content production

Short-form video scripted, directed, and produced. Built to perform in the feed, not just look good.

03

Klaviyo flows

Abandoned cart, post-purchase, winback, and welcome series. 32% of total revenue now comes from email.

04

SEO audit and fixes

Technical SEO review and on-page fixes. Underlying issues that were costing organic sessions.

More case studies in progress.

About

PARTNER-LEVEL WORK.
NO AGENCY BLOAT.

COYT is a performance marketing agency focused on Meta ads, Google ads, Klaviyo, and the technical infrastructure that makes all of it work. We run the full stack or come in on the part that is broken.

Every engagement runs at partner level. Senior specialists across paid media, email, and technical systems brought in where the work demands it.

We take on the full stack or come in on the single channel that is underperforming. Either way, the work is done by people who have done it before.

5+Years in performance marketing
Full stackPaid, email, tracking, and creative
Partner levelSenior specialists on every engagement

Contact

LET'S TALK ABOUT YOUR BRAND.

If you are spending on ads and not seeing the return, or your email is underperforming, get in touch. Straight conversation, no pitch deck.